Joe la Pompe, since 1999

“Masked to unmask copycats.”

Another frightening lookalike? / Une effrayante copie?

YouTube Preview Image mouseinstant2011
THE ORIGINAL?
Tok & Stok Furniture Store – 2009
Tagline : “Very easy to assemble furniture”
Source : Cannes BRONZE LION
Agency : DDB (Brazil)
LESS ORIGINAL
DIY Living Furniture – 2011
Tagline : “Instant furniture”
Source : Scary Ideas, Cannes 2011 BRONZE LION,
Agency : Publicis (Singapore)

Eng “The only thing that changes here is the media. The idea remains the same. Very fast and easy cut/copy of a former Bronze Lion? More frightening than a mouse in a kitchen...”

Fr « Le plus effrayant ce n'est pas la petite souris mais la grosse ressemblance! Ont-ils vraiment pu penser qu'en changeant de média (en passant de la TV au print) personne ne se rendrait compte de rien? »

Be the judge!

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  • :P

    07.22.2011 - 10:50

    The DIY Living Furniture print ad also won BRONZE LION in Cannes 2011 (Outdoor category). hahaha

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