Joe la pompe
A site dedicated to hunt similar advertising ideas from around the world. Shameless copycats or unfortunate coincidences ? You decide.
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| THE ORIGINAL? Tok & Stok Furniture Store – 2009 Tagline : “Very easy to assemble furniture” Source : Cannes BRONZE LION Agency : DDB (Brazil) |
LESS ORIGINAL DIY Living Furniture – 2011 Tagline : “Instant furniture » Source : Scary Ideas, Cannes 2011 BRONZE LION, Agency : Publicis (Singapore) |
The only thing that changes here is the media. The idea remains the same. Very fast and easy cut/copy of a former Bronze Lion? More frightening than a mouse in a kitchen...
Le plus effrayant ce n'est pas la petite souris mais la grosse ressemblance! Ont-ils vraiment pu penser qu'en changeant de média (en passant de la TV au print) personne ne se rendrait compte de rien?
le 19 juillet, 2011 à 15:04
[...] Click here to view the embedded video. [...]
le 22 juillet, 2011 à 10:50
The DIY Living Furniture print ad also won BRONZE LION in Cannes 2011 (Outdoor category). hahaha