Another frightening lookalike? / Une effrayante copie?

Print & Outdoor, Retailers, Furniture, Kitchen

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Image de prévisualisation YouTube mouseinstant2011
THE ORIGINAL?
Tok & Stok Furniture Store – 2009
Tagline : “Very easy to assemble furniture”
Source : Cannes BRONZE LION
Agency : DDB (Brazil)
LESS ORIGINAL
DIY Living Furniture – 2011
Tagline : “Instant furniture »
Source : Scary Ideas, Cannes 2011 BRONZE LION,
Agency : Publicis (Singapore)

EN : The only thing that changes here is the media. The idea remains the same. Very fast and easy cut/copy of a former Bronze Lion? More frightening than a mouse in a kitchen...

FR : Le plus effrayant ce n'est pas la petite souris mais la grosse ressemblance! Ont-ils vraiment pu penser qu'en changeant de média (en passant de la TV au print) personne ne se rendrait compte de rien?

Comments

The DIY Living Furniture print ad also won BRONZE LION in Cannes 2011 (Outdoor category). hahaha

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