Another frightening lookalike? / Une effrayante copie?
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| THE ORIGINAL? Tok & Stok Furniture Store – 2009 Tagline : “Very easy to assemble furniture” Source : Cannes BRONZE LION Agency : DDB (Brazil) |
LESS ORIGINAL DIY Living Furniture – 2011 Tagline : “Instant furniture » Source : Scary Ideas, Cannes 2011 BRONZE LION, Agency : Publicis (Singapore) |
Eng “The only thing that changes here is the media. The idea remains the same. Very fast and easy cut/copy of a former Bronze Lion? More frightening than a mouse in a kitchen...”
Fr « Le plus effrayant ce n'est pas la petite souris mais la grosse ressemblance! Ont-ils vraiment pu penser qu'en changeant de média (en passant de la TV au print) personne ne se rendrait compte de rien? »
Be the judge!
02
:P
07.22.2011 - 10:50
The DIY Living Furniture print ad also won BRONZE LION in Cannes 2011 (Outdoor category). hahaha