Joe la pompe
A site dedicated to hunt similar advertising ideas from around the world. Shameless copycats or unfortunate coincidences ? You decide.
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| THE ORIGINAL? Honda « Plant this letter » Direct Mail – 2008 Source : Cannes Archive Online SHORTLIST Agency : Inferno London (United Kingdom) |
LESS ORIGINAL Smart « the most ecological Direct Mail » – 2011 Source : YouTube Agency : RMG Connect (Spain) |
The 2 mailers were printed on specially made paper containing seeds that could be planted to grow flowers. When consumers planted the letter, it became a permanent (and lovely) part of their garden. And now a permanent part of my twin ads collection!
Le recyclage, un geste naturel? Dans la vraie vie oui... mais en termes de création publicitaire y'a pas mieux pour être sur de se "planter". Et manque de pot, à ce petit jeu, on risque de finir chez Joe.
