Joe la Pompe, since 1999

“Masked to unmask copycats.”

Letters that grows / Faut pas pousser

letterplant letterplant2
THE ORIGINAL?
Honda “Plant this letter” Direct Mail – 2008
Source : Cannes Archive Online SHORTLIST
Agency : Inferno London (United Kingdom)
LESS ORIGINAL
Smart “the most ecological Direct Mail” – 2011
Source : YouTube
Agency : RMG Connect (Spain)

Eng “The 2 mailers were printed on specially made paper containing seeds that could be planted to grow flowers. When consumers planted the letter, it became a permanent (and lovely) part of their garden. And now a permanent part of my twin ads collection!”

Fr « Le recyclage, un geste naturel? Dans la vraie vie oui... mais en termes de création publicitaire y'a pas mieux pour être sur de se "planter". Et manque de pot, à ce petit jeu, on risque de finir chez Joe. »

Be the judge!

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