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| THE ORIGINAL? Volkswagen Transporter – 2006 Source : Cannes Archive Online Agency : Ogilvy CapeTown (South Africa) |
THE ORIGINAL? Top Intérieur Furniture Store – 2006 Source : Cannes Archive Online Agency : Duval Guillaume (Belgium) |
LESS ORIGINAL Ikea “create more space” – 2011 Source : Adsoftheworld Agency : Raynet Ogilvy (China) |
Finding an original idea is a mind game. Here it feels like creatives are stuck forever to level one. Maybe it's time to challenge this idea a little bit, don't you think?
Ok, trouver des idées neuves est devenu un vrai "casse-tête"... mais là il faut bien avouer que c'est loin ... de casser des briques.
le 20 May, 2011 à 13:39
Surprised you didn’t include the German Honda Jazz commercial from 2006:
http://www.horizont.net/kreation/tv/pages/protected/show.php?id=23703
le 21 May, 2011 à 22:40
@Marc thanks for this one! It perfectly fits with the others