Fearful stains / Ça fait un peu tache?
Eng “Procter & Gamble paid 2 different (expensive?) agencies to get the same concept : a scared stain! The scariest thing is they probably never realized this!”
Fr « Ce qui fait le plus peur ici c'est la ressemblance entre les deux concepts. Tous deux achetés par Procter & Gamble à deux agences différentes. Autant dire que tout ça ne fait pas très propre... »
Be the judge!
15
Hoa
04.08.2011 - 17:46
Do a search, I think the same ad has been done by saatchi Vietnam even before these.
Joe La Pompe
04.08.2011 - 17:57
@Hoa I haven’t found anything close, but if you have a link please feel free to share it with us 🙂
Hoa
04.09.2011 - 2:05
Well – not easy to find I guess – yet am pretty sure I have seen those exact ads around year 2000. Will let you know if I find back any similar ad(s) that would have been running in Vietnam in those days.
Sancho Sanchez
04.18.2011 - 5:03
Actually, I judged that one on the right at and award show. The idea isn’t so much about a scared stain -it’s about pulling the little sachet of Tide and the ’embroidered stain’ unravels.