Student work ripped-off? / Y’a comme un loup
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| THE ORIGINAL? Leica “Bright night shots” – 2008 Agency : Miami Ad School Europe |
LESS ORIGINAL Volkswagen “Bi-Xenon Headlights” – 2010 Agency : DDB Berlin (Germany) |
Be the judge!
08
“Masked to unmask copycats.”
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| THE ORIGINAL? Leica “Bright night shots” – 2008 Agency : Miami Ad School Europe |
LESS ORIGINAL Volkswagen “Bi-Xenon Headlights” – 2010 Agency : DDB Berlin (Germany) |
Eng “I don't use to showcase a lot of student work on this blog but here I needed to "put some light" on this case. There is a whole campaign with 3 visuals (wolf, owl and bat) for Leica done by Miami Ad School students that now exists for Volkswagen and done by DDB Berlin (the creatives are different). So it's kinda suspicious...”
Fr « On a beau regarder ces deux annonces en détail, on ne peut pas dire que c'est le jour et la nuit. Apparemment il s'agît d'étudiants dont le book a bien marqué les équipes de DDB Berlin, qui ont décidé de leur rendre hommage, en reprenant leur idée (à leur insu bien entendu) »