Hug Me I’m a copycat / Tout doux la copie
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| THE ORIGINAL? Aids prevention awareness campaign – 2009 Source : YouTube Writer/Director : Florian Meimberg (Germany) |
LESS ORIGINAL People with disabilities Awareness campaign – 2011 Source : YouTube Agency : Jung Von Matt Limmat (Switzerland) |
Eng “When you're a sweet and smooth teddy bear everyone wants to hug you... but when there is no more disguise you see a guy infected with Aids or a disabled person... and you don't want to hug him anymore. Exact same idea, exact same reactions. Sweet feeling of déjà-vu!”
Fr « Dans ces deux films un ours en pelluche géant attire les gens et les enfants. Tout le monde veut l'embrasser et se frotter à lui. Puis quand il enlève son déguisement on se rend compte que c'est un malade du Sida ou un handicapé et là plus personne ne s'approche. C'est exactement la même idée qui joue sur le même constat. Bref les Suisses n'ont rien ajouté de peluche! »
Be the judge!
210
johnny
04.03.2011 - 18:03
ohohoh, on aime tes jeux de mots
Joe La Pompe
04.03.2011 - 18:39
@johnny merci! je me donne tellement de mal 🙂
AshleyMurry
04.04.2011 - 6:36
3. The original ad did not work as well for me as the copycat. The bear in the AIDS prevention awareness commercial isn’t even cute. I wouldn’t want to hug either bear, but I’d be more inclined to embrace the funny-looking brown one. Both ads, however, instantly intrigued me; I wanted to know who or what was inside of the costumes. I realize that the advertising professionals who created the original ad wanted it to be brash and unsettling. It just didn’t work for me. AIDS is scary, but the people who have it don’t have to be.
Cochise
04.04.2011 - 11:45
It still works in both cases.
lauren
04.07.2011 - 23:00
To be honest, yes they are the same execution but I think the purpose behind the ads are different. The one is using the bear as a metaphor for a condom which can protect you from the « bad » that being AIDS. Whereas the in the other ad the idea is that we shouldn’t be so quick to judge.
If the AIDS advert had said « you cant get AIDS from hugging » or « Know your facts about AIDS » then sure but its a different idea. Same execution.
Joe La Pompe
11.05.2011 - 19:37
Another Bear Hug in print :
http://www.coloribus.com/adsarchive/prints/john-west-tuna-beans-bear-hug-14060505/