Octopus opus 1 and 2 / Poulpe friction

Cars, Print & Outdoor

pieuvreoriginal octopus2011
Toyo Tires « gripping performance » – 2008
Source : Adsoftheworld
Agency : GMASCO, Dubai, (UAE)
Ford « Great grip come rain come shine » – 2011
Source : Adsoftheworld
Agency : Dedicate Gothenburg (Sweden)

EN : Ironically Ford advertising signature is "Feel the Difference". To me, and I'm sure you'll agree, it doesn't make any difference here... creatively speaking.

FR : Il est amusant de constater que la signature de marque Ford est "Feel the difference". Une promesse que la pub ne met pas tellement en valeur dans ce cas précis! Si vous avez acheté mon livre vous trouverez également deux annonces très similaires à celles-ci dans la rubrique "automobile".


I think the original ad did a better job integrating the tires and the octopus. After all, an octopus’ “grip” comes from the suction cups located on its arms, not from its head. But I think octopi have other, more interesting features, like their extreme flexibility, their strength or their overall odd appearance. Here’s an ad that highlights octopi’s appearance with a touch of fantasy: http://adsoftheworld.com/media/print/lexum_european_eye_clinic_octopus

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