Joe la Pompe, since 1999

“Masked to unmask copycats.”

Pandas are not threatened… in advertising / Pandi & Panda

panda2009 panda2010
Muhlehalde – A place to help blind people – 2009
Headline “Threatened animals are not the only ones
in need of donations”.
Source : EPICA Awards
Agency : Ruf Lanz Zurich (Switzerland)
Fundacion Par – to help people with disabilities – 2010
Headline : “People with disabilities are not so hot
in the news as panda bears, but they also need your help”.
Source : Adsoftheworld
Agency : McCann Erickson (Argentina)

Eng “2010 will remain the "year of the Panda" in advertising. I've never seen so many ads refering to these lovely animals (not to mention the world famous "never say no to a Panda"). Anyway these two are really identical : people with disabilities wear Panda suits to claim that they're not in the spotlight but they need attention too.”

Fr « Le Panda n'est pas une éspèce en voie d'extinction... tout du moins dans la publicité! On n'aura jamais autant vu ces sympathiques animaux que ces dernières années où ils sont devenus des vedettes incontestées (l'exemple le plus fameux étant la campagne "Never say no to a Panda" qui a triomphé aux EPICA awards). Ici, même déguisée, on se rend compte que c'est exactement la même idée! »

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