Maybe it started here? :
http://www.youaddaily.com/pages/printuiting.php?uitingyav=560

There’s one more from Mol Concepts. I think it’s to show the diaper-design concept, not an ad. The idea being that the diaper-brand name is on the upper lining, just like so many brand-name underwears do.

I have posted it here (and linked you)

http://adland.tv/content/huggies-jeans-diapers-show-fashion-reaching-wee-ones-approx-3-years-later-europe

Haha! I am utterly blind, I didn’t see your comment until after I commented! But yep, that was the one I meant.

[...] been badlanded by Joelapompe as well. At least 4 different brands have done this around the world, three are available on Joelapompes site. With the one on the far right from Mol Concepts, the image is not an ad but a way to show the [...]

@ Joe La Pompe and Dabitch: Please put my idea on both of your sites before the Belgium’s diaper, because mine was published on YouAdDaily in 2009, so I should come third in line. And dear Dabitch the caption underneath my idea should be on your page: MolConcepts (Nethl.)2009. Instead of 2010. With love and thnx very much!

Applau cainri pour le titre du post!

Finalement, la seule chose qui change à chaque fois, c’est la couleur du bébé. Joe la Pompe a eu du nez pour trouver ces pub outrageusement copiées.

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