Still Rollin’ / Roule Ma Poule!

Miscellaneous, Mixed sources, Print & Outdoor

Date : 5 June 2010


THE ORIGINAL? SNCB “One day you’ll forget about the road” – 2003 Source : New York Festival – Silver Worldmedal Agency : Grey Brussels (Belgium)	LESS ORIGINAL : Decathlon Sport Stores “Make room for hiking” – 2010 Source : Adsoftheworld, EPICA Awards BRONZE Agency : Young & Rubicam Paris (France)

Wonderful Art Directions... but very very similar visual execution and idea : Transforming roads into fields by rolling them like carpets. Moreover the first one was awarded at the NYF.

On aurait pu dire que "ça roule", mais franchement cette annonce décathlon, qui fait pourtant partie d'une très belle campagne, ressemble trop, tant sur le fond que dans la forme à une célèbre pub belge...