Joe la Pompe, since 1999

“Masked to unmask copycats.”

Still Rollin’ / Roule Ma Poule!

tapis2003 Decathlon2010
THE ORIGINAL?
SNCB “One day you’ll forget about the road” – 2003
Source : New York Festival – Silver Worldmedal
Agency :  Grey Brussels (Belgium)
LESS ORIGINAL :
Decathlon Sport Stores “Make room for hiking” – 2010
Source : Adsoftheworld, EPICA Awards BRONZE
Agency : Young & Rubicam Paris (France)

Eng “Wonderful Art Directions... but very very similar visual execution and idea : Transforming roads into fields by rolling them like carpets. Moreover the first one was awarded at the NYF.”

Fr « On aurait pu dire que "ça roule", mais franchement cette annonce décathlon, qui fait pourtant partie d'une très belle campagne, ressemble trop, tant sur le fond que dans la forme à une célèbre pub belge... »

Be the judge!

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