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Categories Audio,video (13) Auto – 4×4 (44) Auto – Cabrios (5) Automotive (112) Beverages (14) Beverages Alcoolic (13) Beverages Non Alcohol (22) Computers, Internet (6) Cosmetics, hygiene (33) Diet & Light Products (13) Entertainment, Toys (12) Fashion & Footwear (27) Food, restaurants (56) House & Garden (42) Medias (Press, tv, net) (24) Miscellaneous, Mixed sources (100) Pharmaceutical, Dental (32) Retailers, Furniture, Kitchen (10) Services (14) Social & Environmental (62) Sponsorship (1) Sports, Events (33) Telecommunications (3) Travel, Leisure (21)

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Categories Business Cards (1) Logotypes (3) Movie Posters (6) Packaging (1) Web Banners & campaigns (4)

Special Pages
Categories Christmas & Santa Claus (9) Hands & Feet (20) Ideas stolen from Cartoons (8) Ideas stolen on the web (12) Japan (8) Mixed animals (11) Same year, same idea (17) Skulls & Bones (10) Visual Illusions (5)

 

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Fake homeless, true lookalike / Faux SDF, vraie même idée December 10th, 2009 Guerrilla & Viral, Same year, same idea, Social & Environmental THE ORIGINAL? Supportpathfinders.org real “lifelike stickers” – Nov 2008 Source : Adsoftheworld Agency : Serve Marketing, Milwaukee (USA) LESS ORIGINAL? : Youth Off the streets / “Lifelike posters” – Dec 2008 Source : Cannes BRONZE Lion Agency : Lavender Sydney (Australia) Mauvais jeu de mot mis à part, il n’y a pas mort d’homme, vu que ces deux campagnes sont sorties quasi simultanément. Mais elles sont tellement identiques qu’il est intéressant de les comparer en side by side. Est-ce que les passants feront plus attention aux faux SDF qu’aux vrais? Hélas on en doute un peu. J’en profite pour vous inviter à cliquer-ici : Restos du Coeur histoire de me racheter une conscience. 8 people like this post. Like  Write a comment Name: E-mail: Website: Your comment: