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Smoking lookalike / Une originalité qui part en fumée…
August 13th, 2009 Print & Outdoor, Social & Environmental

megot2007 megot2009
THE ORIGINAL?
Anti Smoking Awareness – 2007
Agency : Topnotch Jaipur (India)
LESS ORIGINAL :
Cancer Patients Aid Association “cigarettes smoke people” – 2009
Source : Infopresse,
Agency : BleuBlancRouge (Canada)
L’autre problème de cette annonce Canadienne c’est que le slogan lui aussi existe déjà. Il avait été employé dans une autre fameuse campagne américaine du Washington Department of Health, sortie en 2002
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