Joe la Pompe, since 1999

“Masked to unmask copycats.”

Same old april’s fool joke / Tel est « prix » qui croyait prendre

aprilfool2004 aprilfool2009
THE ORIGINAL?
Eram (low budget shoes) – Fake higher price
April’s fool – 2004
(A pair of shoes at Eram generally costs
less than 100€)
Source : French Art Directors Club Mention
Agency : DevarrieuxVillaret (France)
LESS ORIGINAL
Mc Donald’s April’s Fool – Fake Price – 2009
(Usually a cheeseburger costs 10kr)
Source : Adsoftheworld
Agency : DDB Stockholm (Sweden)

 

Fr « Un prix à Cannes serait beaucoup trop cher payé pour cette annonce Mc Do qui reprend telle quelle l'idée française sans rien y ajouter! »

Be the judge!

1
3
  • Peter Cook

    05.23.2009 - 16:46

    The McDonald´s ad is much better. The shoe ad? It´s not a joke since the price gives it away too early. The whole idea of April fools day jokes are that they could be true.

Write a comment!