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| THE ORIGINAL ? Eram (low budget shoes) – Fake higher price April’s fool – 2004 (A pair of shoes at Eram generally costs less than 100€) Source : French Art Directors Club, Mention Agency : DevarrieuxVillaret (France) |
LESS ORIGINAL : Mc Donald’s April’s Fool – Fake Price – 2009 (Usually a cheeseburger costs 10kr) Source : Adsoftheworld Agency : DDB Stockholm (Sweden) |
| Un prix à Cannes serait beaucoup trop cher payé pour cette annonce Mc Do qui reprend telle quelle l’idée française sans rien y ajouter! |
le 23 May, 2009 à 16:46
The McDonald´s ad is much better. The shoe ad? It´s not a joke since the price gives it away too early. The whole idea of April fools day jokes are that they could be true.