Joe la Pompe, since 1999

“Masked to unmask copycats.”

It really socks! / Une forte odeur de déjà-vu!

3999 sock2008 sock20091
THE ORIGINAL?
Bayer Deodoriser – 2003
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Source : Cannes Longlist
Agency : BBDO (Philippines)		 LESS ORIGINAL
Hansaplast Freshner – 2008
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Source : Adeevee
Agency : TBWA Vienna (Austria)		 LESS ORIGINAL
Ariel – 2009
« Lasting freshness »
Adsoftheworld
Saatchi (Belgium)

Be the judge!

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