Joelapompe : Press, Outdoor, Guerrilla, Design and TV Advertising twins archive | Not so new beetle / Pas si brillant que ça

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- Auto – 4×4 (44)
- Auto – Cabrios (5)
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- Beverages Alcoolic (13)
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Not so new beetle / Pas si brillant que ça

February 19th, 2009

Automotive, Print & Outdoor


THE ORIGINAL? BP Superwash / Car wash – 05/2007 Source : Cannes Archive Online, AdLand, Agency : Ogilvy Cape Town (South Africa)	LESS ORIGINAL : Amway Car Polish “Shine like new” – 12/2008 Source : Adsoftheworld, Agency : Dentsu Young & Rubicam Bangkok (Thailand)
	Une idée assez brillante pour être reprise deux fois! À chaque apparition elle paraît “comme neuve”…

1 people like this post.

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10496 Comment from bouledegomme 19 February 2009, 7:45

… et il y’a aussi la pub télé pour la radio belge Classic 21 : http://www.youtube.com/watch?v=HY0_bakOsx8&hl=fr

11475 Pingback from Refritos de la Publicidad « Manguitomonster: en el trayecto por convertirme en Creativa 23 February 2009, 16:02

[...] Fuente: Joelapompe [...]

11912 Comment from justinoz 25 February 2009, 22:13

while superficially similar the ideas behind these ads seem different and so are not twins that recycle same pic for same message.

the one ad has the car coming out of the carwash greener than it went in – ecofriendly message.

the other ad is for what seems to be a quick drying or waterless car polish.

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