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Seasonal copycat? / Une idée qui manque de fraîcheur
January 8th, 2009 Auto - 4x4, Print & Outdoor

magictree2005 magictree2008
THE ORIGINAL?
Nissan Pick-Up “think bigger”- 2005
Source : Shortlisted at Cannes Festival
Agency : TBWA/G1 (France)
LESS ORIGINAL :
Mercedes G-Class “fresh air included” – 2008
Agency : Jung Von Matt (Switzerland)
“air frais inclus” dit l’accroche. Voilà qui ne manque pas d’ironie de la part d’une idée publicitaire complètement éventée.
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