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« Nothing to declare? / Rien à déclarer?
In the creative desert / Le grand désert créatif »
Same old joke / Vieux coup!
April 23rd, 2008 Non classé

shake2006.jpg shake2008s.jpg
THE ORIGINAL?
Fujifilm Finepix “with anti-shake system” - 2006
Source : Shortlist at Cannes Advertising Festival,
Agency : DPZ Propaganda (Brazil)		 LESS ORIGINAL :
Samsung L730 “enjoy the anti-shake mode” - 2008
Source : Adsoftheworld,
Agency : Cheil Worldwide, New Delhi, (India)
  Y’a pas photo c’est exactement la même idée. Les créatifs peu scrupuleux peuvent trembler à leur tour, car Joe les a à l’oeil!


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