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Double Line / Sur la même ligne!
April 4th, 2008 Fashion, Foot & Underwear, Guerrilla & Viral, Print & Outdoor

linepushup1998.jpg linewonderbra2008.jpg
THE ORIGINAL?
“safety line” Marvel Push-Up Bra - 1998
Source : Cannes Archive Online,
Agency : DDB Sydney (Australia)
LESS ORIGINAL :
“safety line” Wonderbra, Ambient - 12/2007
Source : Adsoftheworld,
Agency :  Euro RSCG (Singapore)
Si c’est une copie, ils ont dépassé la ligne rouge. Quoiqu’il en soit, les auteurs de celle de droite ont un train de retard!


Read the Comments

1437 Comment from Musashi 17 April 2008, 11:47

There is one big difference :

The original is just an ad, the new man is a big street marketing campain. Even the second brand didn’t get the idea first it was really smart to apply it for real ;)


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