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Categories Audio,video (13) Auto – 4×4 (44) Auto – Cabrios (5) Automotive (112) Beverages (14) Beverages Alcoolic (13) Beverages Non Alcohol (22) Computers, Internet (6) Cosmetics, hygiene (33) Diet & Light Products (13) Entertainment, Toys (12) Fashion & Footwear (27) Food, restaurants (56) House & Garden (42) Medias (Press, tv, net) (24) Miscellaneous, Mixed sources (100) Pharmaceutical, Dental (32) Retailers, Furniture, Kitchen (10) Services (14) Social & Environmental (62) Sponsorship (1) Sports, Events (33) Telecommunications (3) Travel, Leisure (21)

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Lost in translation / Mot à mot March 12th, 2008 Medias (Press, tv, net), Print & Outdoor THE ORIGINAL? The Economist – 2000 Source : From the book “Well written and red – The story of The Economist poster campaign”. Agency : Abbott Mead Vickers BBDO (United Kingdom) LESS ORIGINAL : The Economic Times – 2007 Source : Adsoftheworld, Agency : Mccann Erickson, Mumbai, (India)   Les deux phrases sont grosso modo les mêmes, le produit vendu (un journal économique) aussi. Mais la formulation originale est légèrement plus subtile. N’est pas David Abbott qui veut. 2 people like this post. Like  Write a comment Name: E-mail: Website: Your comment: