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« Soccer ball on the moon / Un partout, la balle au centre?
Strip Tease with clothes under / Faux strip, vraie ressemblance »
Lost in translation / Mot à mot
March 12th, 2008 Medias (Press, tv, net), Print & Outdoor

moneytalks1.jpg moneytalks2007.jpg
THE ORIGINAL?
The Economist - 2000
Source : From the book “Well written and red - The story of The Economist poster campaign”.
Agency : Abbott Mead Vickers BBDO (United Kingdom)		 LESS ORIGINAL :
The Economic Times - 2007
Source : Adsoftheworld,
Agency : Mccann Erickson, Mumbai, (India)
  Les deux phrases sont grosso modo les mêmes, le produit vendu (un journal économique) aussi. Mais la formulation originale est légèrement plus subtile. N’est pas David Abbott qui veut.


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