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« Car as a small bug / Cherchez la petite bête
Flat like a copycat? / Ça tombe un peu à plat »
Trash advertising / Plus belle ma poubelle?
January 10th, 2008 Automotive, Print & Outdoor

consolepoubelle2001.jpg consolepoubelle2007.jpg
THE ORIGINAL?
Opel Speedster - 2001
Source : Cannes Archive Online, via Media Marketing,
Agency : Mc Cann Erickson (Belgium)		 LESS ORIGINAL :
Mini BMW Cooper - 2007
Source : Eurobest Awards shortlist, Media Marketing,
Agency : Jung Von Matt Zurich (Switzerland)
  La copie de concept est décidement un jeu d’enfant. De ces annonces, dites moi laquelle est la poubelle des deux?

Read the Comments

690 Comment from Fred 10 January 2008, 15:22

la première est bien poubelle !
copier un concept et le rendre moins bien, c’est encore moins glorieux.


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