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Cut-Copy made simple / Opération recopiage
November 16th, 2007 Miscellaneous, Mixed sources, Print & Outdoor

brainsurgery2002.jpg brainsurgery2007.jpg
THE ORIGINAL?
Velux Windows America - 2002
“If everything was as easy as installing our new electric skylight, there’s no telling what you could do”.
Source : One Show volume 24 - Merit Award
Agency : Loeffler Ketchum Mountjoy (USA)
LESS ORIGINAL :
Simply “eating better, made simple” - 2007
“A new line of Bars to help you eat better”
Source : Adsoftheworld,
Agency : Brooklyn Brothers, New York, (USA)
Recopier une idée, c’est simple comme bonjour et ça ne demande pas un énorme cerveau, juste une grande bibliothèque (avec le One Show dedans).



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