 |
THE ORIGINAL? Goller Driving School – 2002 Source : EPICA Awards, Agency : .start Munich (Germany) |
 |
LESS ORIGINAL Nissan Primera Break – 2004 Agency : /TBWA Paris (France) |
 |
LESS ORIGINAL New Volvo S40 with parking assistance – 2005 Source : New York Festivals Finalist. Agency : Forsman & Bodenfors (Sweden) |
 |
 |
| THE ORIGINAL? Nintendo Game Boy Advance – 2002 Source : Cannes Archive Online, Agency : JBR Mc Cann (Norway) |
LESS ORIGINAL : Nintendo Game Boy Advance SP – 2005 Source : Cannes GOLD LION! Agency : Lowe Brindfors Stockholm (Sweden) |
 |
 |
| THE ORIGINAL? TV Commercial for Foxsports.com – 1999 The man is doing things with his feet so he doesn’t have to take his hands off Fox Sports.Com Source : SILVER LION at Cannes Festival, Agency : Cliff Freeman And Partners (USA) |
LESS ORIGINAL : Virgin Mobile – 2005 Source : CB News magazine, Agency : Hémisphère Droit (France) |
 |
 |
| LESS ORIGINAL : Nike Free running shoes – 2007 Source : Adsoftheworld, Agency : Diamond Ogilvy (Korea) |
LESS ORIGINAL : Topper football boots – 2007 Source : Advertolog, Agency : New Lara (Brazil) |
| Jeu de pieds, jeu de copié-collé. Y’a des coups de pieds où je pense qui se perdent… |
 |
 |
| THE ORIGINAL? Original photography – 1973 Source : Photo Magazine 67, Photographer : James Wedge. |
LESS ORIGINAL Cuerpo y forma Body Treatment – 1999 Source : Cannes Archive, Agency : Kraneo (Dominican Republic) |
 |
 |
| LESS ORIGINAL Sony Playstation – 2000 Source : Cannes Gold Lion! Agency : TBWA Paris (France) |
LESS ORIGINAL Cintia Gym – 2011 Source : Cannes Longlist Agency : DCS (Brazil) |
 |
THE ORIGINAL? Optica Opticians – 2000 Source : Cannes Archive, Agency : : SCANAD Marketing (Kenya) |
 |
LESS ORIGINAL International book fair – 2002 “Films are best as books ” Source : EPICA Book, Agency : Jerlov & Korberg, Gothenburg |
 |
LESS ORIGINAL Rocco Books – 05/2002 Source : Cannes Archive, “each book you read is a movie only you can see” Agency : V&S, Rio de Janeiro (Brazil) |
 |
 |
| THE ORIGINAL? Playstation2 – 2000 “do not underestimate the power of Playstation” Source : Advertolog, Agency : Unknown, |
LESS ORIGINAL : Playstation2 – 2001 Source : 1st Prize at French Art Directors Club Agency : /TBWA (Paris) |
| Pour repérer une différence entre ces deux annonces faut avoir l’oeil. Et à voir la 1ere, il est possible que le regard change sur la 2e. |
 |
 |
| THE ORIGINAL? “Find all the Movies hidden in this image” Stella Artois Live Films Festival- 07/2005 Agency : Lowe London (United Kingdom) |
LESS ORIGINAL : “exercise your music muscle” – Virgin Digital, Find all the music artists and groups names – 12/2005 Source : virgindigital.com Agency : Ground Zero Los Angeles (USA) |
| En cherchant bien dans l’annonce de droite vous trouverez peut être où se cache le pompeur. |
 |
 |
| THE ORIGINAL? New Volkswagen Polo – 2003 Source : Shortlisted at Cannes Festival, Agency : BMP DDB (United Kingdom) |
LESS ORIGINAL : New Alfa Romeo 147 – 2005 Agency : Les ouvriers du paradis /Red Cell (France) |
| Pourquoi refaire en beaucoup moins bien? Face à leur travail certains créatifs manquent un peu de recul…et tombent un peu trop facilement dans le panneau. |
 |
 |
| THE ORIGINAL? Embassy Suites Hotel – 2001 Source : Cannes Archive, Agency : TBWA Chiat Day New York (USA) |
LESS ORIGINAL : Image from TV commercial for Renault Espace – 2003 Source : Prix Stratègies, Agency : Publicis Conseil (Paris) |
| Une idée qui elle, ne souffrira pas de solitude… |
Joe la pompe
A site dedicated to hunt similar advertising ideas from around the world. Shameless copycats or unfortunate coincidences ? You decide.
