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First arrived, first served? / Trop en avance?
October 29th, 2007 Automotive, Print & Outdoor

avance20011.jpg avance2004.jpg
THE ORIGINAL?
Renault Clio 1.5 dCi - 2001
Source : Strategies.fr “Ad of the day”,
Agency : Publicis Conseil (France)
LESS ORIGINAL :
Mercedes E-Class V8 engine - 2004
Source : Cannes SHORTLIST,
Agency : Young & Rubicam (Brazil)
Rien ne sert de partir en premier pour être en shortlist à Cannes. Les français, à l’image de leur idée, étaient peut être arrivés un peu trop en avance.




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