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Carrot as Finger / Pile Poil (de carotte) October 25th, 2007 Miscellaneous, Mixed sources, Print & Outdoor THE ORIGINAL? Allianz Insurance Company - 2003 “An accident insurance that pays even if nothing happens” Source : Shortlisted at Cannes Advertising Festival, Agency : Bates International (Spain) LESS ORIGINAL : Knorr soups (Unilever) - 2006 “we apologize for this cruel image, but this is a warning for those people who would bet their fingers that our dry soups are full of chemicals” Source : Luerzer’s International Archive 6/2006 Agency : JWT Warsaw (Poland) Un même “choc visuel” qui joue sur l’analogie de forme entre des doigts et des carrottes. En l’occurence, le concept ce sont les espagnols qui se le sont fait “carrotte” comme on dit…ou alors c’est l’idée qui leur a filé entre les doigts. Write a comment Name: E-mail: Website: Your comment: