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« Muscle Bone / Y’a un os (Part 1/2)
Mouth as asshole / Cul-Cul »
Flashing teeth / Flashé deux fois
October 21st, 2007 Pharmaceutical, Dental, Print & Outdoor

flash2001.jpg flashepicawinner2004.jpg
THE ORIGINAL?
Sonicare Toothbrush - 2001
Source : SILVER LION at Cannes Advertising Festival,
Agency : Dentsu (Japan)		 LESS ORIGINAL :
Orbit White Chewing Gum - 2004
Source : Epica Winner,
Eurobest Finalist!
Agency : Abbott Mead Vickers BBDO (United Kingdom)
Les jurys ont vraiment flashé sur cette annonce. Et pourtant l’idée, aussi brillante soit-elle, existait déjà. Ce n’était rien moins qu’un lion d’argent. Voilà qui prête à sourire, toutes dents dehors!


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