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Can you spot the difference? / Où se cache la différence?
October 21st, 2007 Print & Outdoor, Social & Environmental

ouestcharlie2004epica.jpg ouestcharlie2005.jpg
THE ORIGINAL?
Medicos Sin Fronteras - 2004
“…can’t you spot the doc? Maybe that’s because he needs more help”
Source : GOLD at EPICA-Awards and Cannes Lions,
Agency : McCANN-ERICKSON (Spain)
LESS ORIGINAL :
Reporters without Borders
Cuba awareness - 2005
“Can’t you spot the journalists? Maybe that’s because they’re in jail”
Source : Hit-Parade CB News,
Agency : Saatchi & Saatchi (France)
Re-Utiliser “où est charlie” pour la Xeme fois passe encore, mais dans un domaine équivalent et un an après un lion d’or… Où sont passées les idées neuves? Ne cherchez pas chez Saatchi, ils sont trop occupés à regarder dans les vieux bouquins.




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