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Same Colours / Palette identique
October 20th, 2007 Pharmaceutical, Dental, Print & Outdoor

tubes2000.jpg tubes2004.jpg
THE ORIGINAL?
Procter & Gamble – Crest whitening Toothpaste – 2000
Source : Cannes Lions Archive,
Agency : D’Arcy Masius Benton & Bowles (Hong Kong)
LESS ORIGINAL :
Crest whitening Toothpaste – 2004
Source : Cannes Lions Archive,
Agency : Saatchi & Saatchi (UAE)
Il y a de fortes chances que les créatifs de Saatchi ne soient pas blancs comme neige dans cette affaire tellement il est difficile de distinguer les deux. Encore un client qui a payé “double” pour une même annonce.
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