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Chewing gum as toothpaste / Boulot bien mâché
October 20th, 2007 Pharmaceutical, Dental, Print & Outdoor

dentifrice1.jpg dentifrice2.jpg
THE ORIGINAL?
Wrigley Freedent Chewing Gum – 2004
Source : Shortlisted at Cannes Advertising Festival,
Agency : CLM/BBDO (France)
LESS ORIGINAL :
Mentos “the freshmaker” – 2006
Agency : Fogel Ogilvy (Israël)
Les premiers créatifs ont un peu mâché
le boulot des seconds.
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