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Hair Cut / La coupe est pleine October 19th, 2007 Medias (Press, tv, net), Print & Outdoor, Sports, Events THE ORIGINAL? Cable TV ESPN Sport - 2004 Claim : “Les plus belles coupes de France des années 70 sont de retour”. / Play on words because in french “Cup” and “Haircut” have the same common word : “coupe”. Agency : Hémisphère Droit (France) LESS ORIGINAL : French book about euro soccer cups history - 2005 Claim : “Revivez 50 ans de coupes d’europe”, Source : Published in french magazine “L’Équipe”, Agency : DDB Paris (France)   Voilà une idée identique au poil de cheveu près qui tente un revival bien malencontreux. Non, le jeu de mots en pub n’est pas mort! Il faudrait juste en changer de temps en temps… Write a comment Name: E-mail: Website: Your comment: