Joe la Pompe, since 1999

“Masked to unmask copycats.”

Fishing Ideas / Appât copié?


HUMOUR – Toyota

THE ORIGINAL?
TV commercial for Toyota Vios – 2005
Source : Cannes Archive – BRONZE LION
Agency : Saatchi & Saatchi (Malaysia)


Pub Bud Light Appat

LESS ORIGINAL
TV commercial Bud Light “fishing” – 2006
Source : Cannes Lions Archive,
Agency : Cannonball (USA)


Renault Clio – PsyOp

LESS ORIGINAL
TV commercial Renault New Clio – 2007
Source : CB News, Dailymotion,
Agency : Publicis Conseil (France)

Be the judge!

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