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Small copy / C’est un peu petit
October 17th, 2007 Food, restaurants, Print & Outdoor

echelle2000.jpg echelle2005.jpg
THE ORIGINAL?
“Jim Chocolate Bar” by Fazer  - 2000
Claim : “The biggest little chocolate bars on the market”.
Source : Cannes Lions Archive,
Agency : Hasan & Partners (Finland)
LESS ORIGINAL :
Babybel Cheese “Mini” - 2005
Source : Bronze Lion at Cannes Festival,
Agency : Saatchi & Saatchi (Spain)
Même changement d’echelle, même décor de petit train électrique, même secteur alimentaire… Si c’est une copie c’est vraiment petit petit!



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