Small Mirrors / Pâle reflets de l’originale

Beverages Non Alcohol, Diet & Light Products, Print & Outdoor

Date : 16 October 2007
0
mirroirfin2003.jpg THE ORIGINAL?
PerdiIgao Lasagna Light – 2003
Source : Cannes Lions Archive.
Claim : “change your shape, not your food”
Agency : Bates (Brazil)
miroirfin2004.jpg LESS ORIGINAL
Pepsi Light – 2004
Source : New York Festivals Finalist Certificate,
Agency : BBDO Campaign GmbH (Germany)
miroirfin2004_2.jpg LESS ORIGINAL
Pepsi Light – 2004
Source : New York Festivals Gold Medal,
Agency : Sancho/BBDO (Colombia)
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  • Name : Joe la pompe
  • Job : Copycat Hunter

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