right TV
right Guerrilla
right Print & Outdoor
right Design & Digital
right Special Pages

 
right Joe's Partner Sites
 
cartcom


newcreatives

culture pub

mm.be

adofdamonth.com



bloganubis

http://www.wikio.fr

blogrankings

coteblog.com

BlogRankers.com

Blogarama - The Blog Directory

Visual Art Blogs - BlogCatalog Blog Directory
« 90-60-90
New Head / Tête à tête »
Small Mirrors / Pâle reflets de l’originale
October 16th, 2007 Beverages Non Alcohol, Diet & Light Products, Print & Outdoor

mirroirfin2003.jpg THE ORIGINAL?
PerdiIgao Lasagna Light - 2003
Source : Cannes Lions Archive.
Claim : “change your shape, not your food”
Agency : Bates (Brazil)
miroirfin2004.jpg LESS ORIGINAL
Pepsi Light - 2004
Source : New York Festivals Finalist Certificate,
Agency : BBDO Campaign GmbH (Germany)
miroirfin2004_2.jpg LESS ORIGINAL
Pepsi Light - 2004
Source : New York Festivals Gold Medal,
Agency : Sancho/BBDO (Colombia)


Write a comment

right About
This site is dedicated to hunting and exposing similar advertising ideas from around the world.
Shameless copycats or unfortunate coincidences? You decide.
right Recent Posts
right On the Forum
 
right Links

  • Advertising

  • Advertising (french)

  • Guerrilla & Viral

  • Others Links

    •  
    right Books I recommend