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« Most wanted / Recherché pour copie
Antz / Une sacrée ressucée »
Elbow as Noze / Nez à Nez?
October 16th, 2007 Cosmetics, hygiene, Print & Outdoor

nezbras2001.jpg nezbras2006.jpg
THE ORIGINAL?
Rhino Nose-Spray  - 2001
Claim : “strong against colds”
Source : Cannes Lions Archive,
Agency : Kolle Rebbe  (Germany)		 LESS ORIGINAL :
Skintimate Scented shave-gel - 2006
Source : Cannes Lions Archive,
Agency : FCB Toronto (Canada)
Malgré le fait que ça sent le déjà-vu à plein nez, les Canadiens ont osé le représenter à Cannes.


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