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« 3 Rings / Seigneur que d’anneaux
Small Mirrors / Pâle reflets de l’originale »
90-60-90
October 16th, 2007 Beverages Non Alcohol, Diet & Light Products, Print & Outdoor

9060contrex.jpg THE ORIGINAL?
Contrex Mineral Water - 1993
Source : French Art Directors Club,
Agency : Australie (France)
9060sonatural.jpg LESS ORIGINAL
SoNatural Light - 2000
Source : Cannes Lions Archive,
Agency : Leo Burnett (Argentina)
9060coca.jpg LESS ORIGINAL
Coca-Cola Light - 2002
Source : Cannes Lions Archive Online.
Agency : Springer & Jacoby (Germany)


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